Accessibility regulations
As more businesses and educational institutions expand their online presence, accessibility regulations are rapidly evolving to include web-based content. Failing to provide subtitles (or closed captions) for video can result in fines, lawsuits, and reputational damage. Below is a breakdown of key steps to help you stay compliant and sidestep legal issues.
1. Understand Your Legal Obligations
- ADA, Section 504 & 508
- U.S. laws generally require reasonable accommodations for individuals with disabilities, which includes accessible video content.
- If your platform or content serves the public or receives federal funding, you likely need to provide accurate subtitles or closed captions.
- FCC Regulations
- Broadcast or cable programs redistributed online must comply with FCC captioning standards.
- Fines can range from thousands to millions of dollars, depending on the extent and duration of non-compliance.
- International Standards
- Countries worldwide have their own rules (e.g., EU Audiovisual Media Services Directive).
- Staying informed about local regulations can prevent cross-border legal complications.
2. Potential Consequences of Non-Compliance
- Hefty Fines
- Regulatory bodies (FCC, DOJ, etc.) can impose large penalties per violation or per day of non-compliance.
- Litigation & Class Actions
- Advocacy groups regularly file lawsuits against organizations lacking proper captions, leading to legal fees and settlement costs.
- Brand Damage
- News of accessibility lawsuits travels fast, potentially deterring customers and harming public image.
3. Strategies to Stay Ahead
- Proactive Audits
- Review your entire video library. Identify uncaptioned or poorly captioned files and correct them before a complaint arises.
- Implement Accessibility Policies
- Adopt formal guidelines: for instance, require all new video content to be captioned before release.
- Train staff to include accessibility at the production stage rather than as an afterthought.
- Use Reputable Subtitling Services
- Automated solutions can be error-prone, risking partial or inaccurate captions.
- Professional providers ensure consistent formatting, timely synchronization, and subject-matter expertiseif needed.
- Monitor Regulatory Changes
- Laws can evolve, or new rulings may set precedent. Subscribe to relevant industry updates or consult legal experts to stay informed.
4. Best Practices for Accessible Subtitles
- Accuracy
- Strive for 99% or higher word-for-word alignment, plus non-speech audio cues like [applause] or [phone ringing].
- Readable Formatting
- Keep line lengths and reading speeds comfortable (e.g., no more than 42 characters per line).
- Multiple Languages
- Provide subtitles in each language offered if your brand is multilingual.
- User Control
- Ensure players support toggling closed captions on/off and adjusting text size or style.
Frequently Asked Questions
Are automated captions enough to avoid lawsuits?
Usually, no. Automated systems often fail accuracy standards. Human-reviewed or professionally produced captions are far more reliable and less risky.
What if our budget is limited?
Prioritize high-traffic or critical videos first. Over time, phase in captions for the rest. Some organizations also explore grants or enterprise discounts for large-scale projects.
Can open captions meet all legal requirements?
Yes. Open captions (burned-in) can fulfill accessibility needs. However, they can’t be turned off, so many prefer closed captions for user flexibility.
How quickly should I fix outdated or missing captions?
As soon as possible. Promptly correcting caption issues after discovery can demonstrate good faith compliance, potentially reducing legal exposure if a complaint arises.